Gerald Everett Jones and his co-hosts Cheyenne Cockrell and Tom Page give their personal takes on nonfiction - everything from Web posts to marketing plans:
- What kinds of nonfiction do you read? Is it mostly on the Web?
- How do we deal with fake news?
- What's the difference between a business proposal and a book proposal?
- What is a "business need" and what does it have to do with a successful pitch?
After the break, Gerald welcomes business consultant Tom Sant, who went from being an underpaid English professor to a bestselling author and international marketing guru. He talks about his NOSE technique for writing killer proposals, along with his wish-list for business titles that aren't on the shelves yet.
Besides his past professorship, Tom has been a standup comic and a founder of two successful business enterprises. He's been called the world's foremost authority on winning sales proposals and was named one of the top ten sales trainers in the world by Selling Power Magazine. He is the author of three popular business books - the bestselling Persuasive Business Proposals, which was named one of the seven most important sales books of all time by Inc magazine, as well as The Giants of Sales and The Language of Success, all of which were published by the American Management Association.
This episode aired on Hella Radio, KNNN-FM 87.7 Redding, Calif. on Sunday, January 29, 2017 at Noon Pacific.